Welcome Home, HomeKeys Hawaii

Welcome Home, HomeKeys Hawaii
homekeys.hawaii@toptierhawaii.com
Top Tier Hawaii | Where Your Brand Grows
Multiply Your Income
The split is better. But that's almost irrelevant compared to what it buys you. Here's the real math.
Yes, You're Getting a Better Split. But That's Not the Point.
You're getting a better split here than where you are now. But the split is almost irrelevant compared to what it buys you. I'm a producing agent first — I sell houses every day just like you. But what I do on top of that is build AI tools for our team. What you see today is everything I've built so far, and I'm adding to it constantly. Some weeks I ship a new tool. Some weeks I'm too busy closing deals to build anything. But the direction only goes one way: more tools, more automation, more time back in your day. Sam audits everything. You give me feedback. I fix things in real time and customize them to how each of you works. The AI learns how YOU write emails, how YOU text, how YOU want your calendar. It becomes YOUR assistant, not a generic tool.
Where Your Time Goes Back
The AI handles 3–4 hours of admin per day that you're currently doing yourself. That's 15–20 hours per week. Over a year, that's 900+ hours. Those hours go back to what actually makes you money: showings, open houses, listing appointments, building relationships, and creating content. If you love social media — and I know you do — imagine having your mornings free to film reels and create content instead of filing documents and typing CRM notes. When your Instagram stays consistent, your pipeline stays full. When your pipeline stays full, your income grows.
The Competitive Edge
Every agent uses AI now. That's not the advantage. The agents who use AI like a search engine will get replaced by the agents who use AI as a fully integrated system. Your AI won't just answer questions. It watches your emails, reads your texts, files your documents, qualifies your leads, reminds you of your promises, drafts your communications, and learns your preferences over time. That's the difference between Googling something and having a chief of staff.
"If the only thing you got from us was that a client never fell through the cracks, you'd probably triple your income."
What It Would Cost to Replace Your AI
Let the numbers do the talking. This is the human team you'd need to replicate what your AI stack does — and what your AI stack actually costs.
The Human Team You'd Need
That's 4–5 people who need to be managed, trained, given PTO, call in sick, make mistakes, and clock out at 5pm.
Your AI Stack
$3,600/year
Total annual cost
168 hrs/week
Never stops. Never sleeps.
Zero sick days
Zero turnover. Zero surprises.
Additional savings you're not thinking about:
Lead generation via Instagram AI vs. $200–500/lead on Zillow: $5K–18K/yr saved
AI-built CMAs, buyer guides, and presentations vs. a graphic designer: $5K–15K/yr saved
Compliance risk — one missed deadline or disclosure: $5K–50K+ exposure caught
"And none of those 5 employees would catch a forgotten promise from a text you sent at 11pm on a Saturday."
A Day in the Life
Same agent. Same day. Same 5 showings. Two completely different outcomes.
❌ Without AI
5:30am
Alarm. Check email in bed. 30+ new messages. Start scrolling, trying to figure out what's urgent.
6:30am
Open laptop. Log yesterday's showing notes into CRM. Try to remember exact details from each conversation.
7:00am
Download documents from email. Rename them. File them. 20–30 minutes gone before the day even starts.
7:30am
Instagram DMs from overnight. Reply now but it's been 10 hours. Some leads already moved on.
8:00am
Wanted to film a quick reel before your first showing. No time. Admin took your morning.
11:00am
Between showings, updating CRM on your phone. You pass a beautiful new listing. Can't stop — you're behind on paperwork.
3:00pm
You told a client you'd send comps yesterday. Slipped your mind. Send them now with an apology.
5:30pm
Home. Spend an hour writing follow-up emails, updating statuses, catching up on missed messages.
7:00pm
Finally done. Half the day was admin. Zero content created. Instagram hasn't been updated in 4 days. You know consistency matters but there aren't enough hours.
✓ With AI
5:00am
Morning briefing already in your inbox. Prioritized tasks, obligations, urgent flags, pipeline status. Today's plan is done before your feet hit the floor.
5:30am
Coffee. Documents from yesterday already filed overnight — named correctly, right folders. No action needed.
6:00am
Instagram AI responded to all overnight DMs within minutes. One real lead, contact info collected, ready for your personal follow-up.
6:30am
Two draft emails from Cortana waiting. Tweak one, approve both. 5 minutes total.
7:15am
Admin is done. Film two reels at the Hoopili model homes while the light is good. Content for the week is halfway done and it's not even 8:30am.
11:00am
Voice message to Cortana: "Showed the Lius three units, liked 302, budget 780K." CRM updated, task created. Under a minute.
3:00pm
Obligation tracker reminds you: "Comps for the Lius, promised yesterday." Cortana pulls and sends them. Handled before it became awkward.
5:00pm
Evening briefing. Everything logged. Draft emails waiting. No surprises. Two reels filmed, one story posted, all admin done.
6:00pm
Home. 15–20 minutes of loose ends. Zero clients dropped. Your evening belongs to you.
You got into real estate to build relationships, show homes, and grow your brand. Not to file documents, type CRM notes, and write follow-up emails at 9pm. The AI handles the grunt work so your mornings belong to content creation and your evenings belong to you.
Your First 30 Days
This is your AI onboarding timeline. Standard brokerage onboarding — license transfer, compliance, SkySlope setup, brand assets, team introductions — runs alongside this. The exact timeline depends on scheduling and your setup. What doesn't change is the end result: by the end of month one, your full AI stack is live and running.
1
Day 1 — Session 1 (4 hrs)
Meet Justin or Sam. Google Workspace email created. CRM access set up, contacts imported. Claude account created under brokerage org. Telegram downloaded, Cortana activated. SkySlope and Mosaik access granted. Mac Mini hardware setup begins if applicable.
2
Day 2 — Session 2 (4 hrs)
Email watcher configured and activated. Instagram AI (ManyChat) connected. Obligation tracker activated. Voice-to-CRM walkthrough and training. Morning and evening briefing preferences set. Task alert system configured. iMessage watcher setup if Mac Mini. Hands-on practice with every tool before you leave.
3
Days 3–7 — Your AI Comes Online
First morning briefing at 5am. Evening briefings start. Instagram AI responding to DMs around the clock. Documents begin auto-filing. You start using voice-to-CRM between showings. Your first one might feel strange. By day 5 you won't be able to live without it.
4
Days 8–14 — Everything Clicks
AI learns your active client list, deal stages, and pipeline. Full-context drafting available. iMessage watcher catching promises and logging conversations. First weekly health report delivered on Monday. You start noticing free time you didn't have before. This is normal.
5
Days 15–21 — It Gets Personal
AI starts learning your writing style from sent emails and texts. Showing workflow configured to your preferences. Calendar integration dialed in. Justin checks in: what's working, what needs adjustment, what do you want built?
6
Days 22–30 — Fully Operational
Every system running — filing, monitoring, briefings, alerts, obligations, Instagram, CRM. First CMA or client presentation built by AI. Post-closing follow-up system activated. You have a hard time remembering what it felt like to do all of this yourself.
"Two days to set up. One week to feel the difference. One month to never look back."
Your AI Learns Who You Are
65 Questions. 5 Days. Built From Scratch.
Once we get your computer set up and connected to our system, something special happens. The AI initiates an onboarding interview — built entirely by me from scratch, not bought from a vendor — that teaches your Cortana exactly who you are and how you work.
How It Works
During your first week, your AI walks you through 65 questions spread across 5 days. It's not a survey. It's a conversation. Each day covers a different part of your business, with subquestions that go deeper based on your answers.
1
Day 1 - Identity & Contact (10 questions)
Name, license info, email, phone, pronouns, address, birthday. The basics that let Cortana know who you are.
2
Day 2 - Communication Preferences (10 questions)
How do you like your emails written? What greeting style do you use? Do you use emojis in texts? How formal or casual are you? Your AI learns YOUR voice so its drafts sound like YOU, not a generic robot.
3
Day 3 - Client Management (14 questions)
Your active client list, CRM preferences, which automations you want turned on, what time you want your morning briefing. This is where the AI starts understanding your pipeline.
4
Day 4 - Work Style & Vendors (15 questions)
Your work hours, service areas, specialties, preferred lenders, preferred inspectors, preferred escrow companies. Every referral partner and preference gets saved so the AI never has to ask twice.
5
Day 5 - AI, Automations & Team Structure (16 questions)
Your comfort level with AI, your team members, commission split preferences, how you want to coordinate with your ASM. This is where the system gets fully calibrated to how you operate.
Why This Matters
By the end of your first week, your Cortana knows your writing style, your preferred partners, your work schedule, your client list, your communication preferences, and where you struggle in your business. Every draft email sounds like you. Every recommendation is tailored to how you work. Most AI tools make you explain everything every time. Ours remembers everything from day one.
What Happens After
Every time you correct the AI or tell it 'I prefer it this way,' that correction gets saved permanently. Your AI gets smarter the longer you use it. By month two, it knows you better than any assistant you've ever had. The computer setup — that's where Sam or I come in. We handle the technical side so you don't have to. Once it's connected to our online database of team memories and your personal preferences, the onboarding interview kicks off automatically.
"I built this entire onboarding system from scratch. Nobody else in Hawaii has anything like this. By the end of week one, you won't have an AI tool. You'll have an AI partner."
What We Don't Charge
No hidden line items on your commission check. Here's exactly what you won't see.
Fees You Won't See
What We Cover During Your Transition
Signage
Fully covered. Ready when you are.
Business Cards
1,000 per agent, designed by AI — branded, polished, professional.
Signage Reimbursement
We reimburse up to $1,500 for new signage, including for-sale signs, open-house signs, and similar physical sign materials. This is not a signing bonus.
Your only recurring costs are your Claude subscription, the care fee on closings, and E&O. That's it.
Meet Your Team
This isn't a brokerage where you email support and wait 3 days. Your principal broker has 37 years of experience. Your co-owner builds custom AI tools on request. Your ASM team is on every file. And your AI assistant never clocks out.
Raphael Taparra
Principal Broker 37-year real estate veteran. Built the largest Century 21 in Hawaii with over 600 agents. The foundation this brokerage stands on.
Justin Taparra
Co-Owner / Lead Agent / AI Developer Builds and maintains every AI system in the brokerage. Your co-owner is also your engineer. Need a custom tool? He'll build it.
Sam Palompo
Director of Agent Success & Operations On every single file. Audits your transactions, coordinates with your ASM, makes sure nothing slips. Your operations backbone.
Chloe Mello
Compliance & Agent Success Manager Handles SkySlope compliance, document review, and overflow transaction support. Makes sure every file is clean from contract to close.
Dez Mello
Agent Success Manager (Remote) Full-time support from Arizona. Early morning availability means your files are being worked on before you wake up.
Cortana
AI Assistant (24/7) Your personal AI. Monitors emails, texts, and Instagram DMs. Files your documents, drafts communications, reminds you of your promises, and never sleeps.
The systems run independently around the clock — even when the team is offline. You are never without support.
I Built This Because I Needed It
I'm not a broker sitting behind a desk telling agents what to do. I'm a producing agent. I close deals. And I built every tool you're about to see because I needed it for my own business first.
The Story
I had a full-time executive assistant at $100 an hour. I let her go. Not because she was bad — because the AI does more, never forgets, and works 24/7. This isn't a pitch. This is my actual business, running live, every day.
My Numbers
$1M
2025 Income
481
My Hourly Rate
Based on a 2,080-hr work year
900+
Hours Saved/Year
3–4 hrs/day returned by AI
$3,600
AI Stack Cost/Year
$300/month. 168 hrs/week.
What the AI Does for Me Every Day
Every email and text monitored and logged automatically
Every document auto-filed without me touching it
Morning briefing at 5am, evening sweep at 5pm
CRM updates through voice messages between showings
Instagram leads qualified overnight
Client presentations built in minutes, not hours
"My assistant cost me $200,000 a year and worked 40 hours a week. My AI stack costs me $300 a month and works 168 hours a week. The math isn't close."
What I have today is the least amount of stuff I'm ever going to have. And the same system I use every day is the exact same system deployed to every agent who joins. You're getting the tools your broker uses to run a million-dollar production.
Now Let's Talk About Your Numbers
Let's say an agent is on pace for 60 closings this year. No AI. No automation. Just grinding. Here's what changes when you add the stack.
At 60 Deals — No AI, Current Brokerage
With AI, the Pipeline Tightens
You don't just keep doing 60. The time comes back and your pipeline stops leaking.
3–5 deals
Saved from dropped balls
3–5 deals
From Instagram AI qualifying leads 24/7
2–4 deals
From consistent content (you have time now)
2–3 deals
From automated past-client referral follow-up
Conservative new pace: 70–80 deals
The Comparison
+$142,700
Gain at 70 deals vs. today
+$260,000
Gain at 80 deals vs. today
We're not promising 80 deals. You're already on pace for 60 without any of this. Even if the AI only adds 5 extra deals, you're still up over $100,000 from where you are right now — after every single cost.
Your Agent Care Team
This Is Not a Transaction Coordinator. This Is an Operations Team.
The Problem With Most TCs
Most agents hire a virtual transaction coordinator for $300–$500 per file. They clock out at 5pm. They work for 20 other agents. They follow a basic checklist. When something falls through the cracks, it's your problem. We've seen it firsthand — and we built something different.
What You Actually Get
Three licensed professionals who work exclusively for our brokerage. They know our AI systems. They know our processes. They're trained on Hawaii-specific contracts, disclosures, and timelines.
Sam Palombo
Director of Agent Success & Operations On every file. Audits everything.
Dez Mello
Agent Success Manager Full-time, remote from Arizona. Early morning availability means your files are being worked before you wake up.
Chloe Mello
Compliance & Agent Success Coordinator SkySlope, document review, closing gifts, file compliance.
The Checklist System
I personally built this checklist from start to finish. 48 hours of sitting down and mapping out every possible scenario — buyer escrow, seller escrow, new builds, pre-listing. Nearly 1,600 total checklist items across all four templates.
Buyer Escrow
456 total items (54 tasks + 402 subtasks)
Seller Escrow
502 total items (51 tasks + 451 subtasks) with HARPTA/FIRPTA checks
New Build Buyer
338 total items (50 tasks + 288 subtasks)
Pre-Listing
294 total items (44 tasks + 250 subtasks)
Key Features
Contract-to-timeline automation
Closing date cascade
Subtask enforcement
Client visibility
Calendar integration
Included in the Care Fee
Writing and sending DocuSigns
Contract review and preparation
MLS input for listings
SkySlope compliance filing
Weekly client reports
Closing coordination
Recap emails after every in-person meeting
Available at Extra Cost
CMAs and market analysis
Showing assistance
Purchase contract writing
Weekly video updates (~$50/video)
"You didn't get into real estate to send DocuSigns and chase disclosures. You got into it to sell homes and build relationships. Let us handle the rest."
What Your Clients See Every Week
Custom Client Reports That Make You Look Like a Premium Agent.
The Problem
Most transaction managers send a PDF printed from a spreadsheet. A timeline with dates and checkboxes. It's functional, but it's not impressive. It doesn't make your clients feel like they hired a top-tier agent.
What We Built
Every week — Friday for buyers, Saturday for sellers — your clients receive a custom report at a branded URL. Not a PDF attachment. A live, beautiful, mobile-friendly web page.
Transaction timeline with progress percentage
Week number and day count
Personalized greeting addressing clients by name
Summary of everything that happened this week
What's coming in the next 7 days
Where they stand on every open item
Branded with your team name and logo
Live Example: https://client-report.toptierhawaii.com/savella — Click this during the presentation to show it live. It's real. It's a current client's report.
The Personal Touch
I usually record a 2–3 minute video walking through the report and sharing my screen. It keeps me in front of my clients and adds that human element. If you don't have time, Sam or Dez can record the video for you at a small cost per video.
Branding
These reports are branded to HomeKeys Hawaii, brokered by Top Tier Hawaii. Your clients see YOUR brand. Custom URL. Custom design. It looks like you built it.
The Math
If this saves you 10 hours a week at $300/hour: $3,000/week recovered / $12,000/month / $144,000/year. Care fee at 60 deals: $72,000/year. Net gain: $72,000+ — conservatively.
"When your clients forward this to their friends and family — and they will — it's your brand they're sharing."
What I'm Building Next.
Everything I showed you so far is live and running today. Here's what's coming. I'm not going to promise dates because I'm also a producing agent — selling houses is my day job. But these are active projects, and when each one is ready, every agent gets it.
Command Portal
A private web portal at command.toptierhawaii.com. Mission control for your entire business. Every client gets a dedicated chat room. Your AI has your complete memory loaded — preferences, playbooks, past conversations, transaction history. Real-time group chat between you, your ASM, and Cortana on any client. Master search across CRM, emails, texts, documents, calendar — everything in one place. The prototype is already deployed. You'll see it in the demo.
Email-to-Cortana
Email Cortana directly from your phone. She reads it, understands the full context, and responds. No app to download. No portal to log into. Just email. 'Hey Cortana, draft a follow-up to the Castillos about their appraisal' — and the response comes back with the right details already filled in.
Directive Mode
Right now, Cortana waits for you to ask. Directive Mode flips that. Cortana sees a deadline coming and drafts the email before you think about it. Notices a client hasn't been contacted in 2 weeks and flags it. Spots a price reduction on a listing your buyer liked and texts you. The AI stops being reactive and starts being proactive.
Cortana's Own Phone Number
Cortana gets her own iMessage identity. She can text clients directly for showing confirmations, document requests, and reminders — always identifying herself as your AI assistant, never pretending to be you. You get copied on everything.
Your Own AI Brain
Every agent gets their own AI that learns independently. Your Cortana learns YOUR writing style, YOUR preferences, YOUR client relationships. It's not a shared chatbot. It's YOUR assistant that gets smarter the longer you work together.
What you have today is the least amount of stuff you're ever going to have.
Before We Go to the Demo...
"If I were sitting where you are, here are the concerns I'd have. I'm going to answer them honestly — because if I can't answer them now, I don't deserve your trust."
Your Brokerage Is New. Why Should I Trust It?
You're right. Top Tier Hawaii is new. I'm not going to pretend it isn't. But here's what isn't new:
37 Years of Experience
My father, Raphael Taparra, ran the largest Century 21 in Hawaii with over 600 agents. He owned a title company and a mortgage company. He's been in this industry for 37 years. We're partnering on this together. This isn't some random person starting a brokerage out of a garage.
Proven Production
I closed 90 deals in 2024. I use every tool I'm showing you on my own production every single day. This isn't theoretical. It's tested on real transactions, real clients, real money.
The Taparra Name
My mom has over 300 five-star reviews as a loan officer. The Taparra name has been in Hawaii real estate for decades. Your referral partners will know exactly who's behind this.
New company. Deep roots. And I have everything to prove — which means you're going to get the best version of me every single day.
What If Justin Gets Hit by a Bus?
The Systems Don't Need Me
The email watcher runs 24/7 whether I'm awake or not. The filing bot doesn't need me. The briefings go out automatically. The obligation tracker runs on its own. The systems are designed to operate without me sitting at my desk.
The Team Is Growing
Sam is being trained to build and audit systems alongside me. We're hiring additional support for the Agent Care team. My dad oversees the brokerage. The goal is redundancy at every level — not a one-man show.
The Plan
I'm a producing agent and a builder. As we grow, I'm shifting more toward building systems and leading the brokerage, while training others to maintain what's already running. But even today, if I disappeared for a week, your tools would keep running and your ASM team would keep working your files.
The question isn't whether the tools depend on me. They don't. The question is whether the innovation depends on me — and I'm building a team so it doesn't have to.
We're Already Doing 60 Deals. Why Rock the Boat?
You're killing it. I'm not going to sit here and tell you something is broken. Nothing is broken. But here's what I know:
The Time Question
You're doing 60 deals while manually filing documents, typing CRM notes, answering DMs at midnight, and chasing down your own follow-ups. What happens when you get 3–4 hours back every day? I don't know exactly how many more deals that turns into. But I know the answer isn't zero.
The Leakage Question
How many leads went cold last year because you didn't respond fast enough? How many past clients didn't refer you because they hadn't heard from you in 8 months? How many deals almost fell apart because a deadline got missed? You probably can't count them — because you don't know what you don't know. The AI catches those.
The Split Question
Even if the AI adds zero extra deals — which it won't — you're still going from 75/25 to 85/15. On 60 deals at $15,000 average commission, that's an extra $90,000 in your pocket. Before the AI adds a single thing.
You're not switching because something is wrong. You're switching because there's a ceiling you can't see yet — and these tools raise it.
What If the AI Makes a Mistake?
AI is not perfect. I'll say that again: AI is not perfect. That's exactly why we built a human audit layer.
1
AI Drafts
2
Human Reviews
3
Approved
4
Sent to Client
What AI Does NOT Do on Its Own
Send emails to clients
Send text messages to clients
Submit offers or counteroffers
Request inspection credits
Change listing prices
Sign documents
Make financial decisions
Anything that touches money, deadlines, or client communication goes through a human first. Every time. No exceptions.
What AI DOES Do on Its Own
File documents into the right folders
Update CRM records from conversations
Monitor emails and texts for obligations
Generate morning and evening briefings
Qualify Instagram leads
Track deal stages
You can't replace humans. But humans who operate with AI at a high level will outperform humans who don't. That's the edge.
The AI is your copilot. You're always the pilot.
$1,200 Per Closing Sounds Like a Lot
Let's do the math together.
What It Replaces
A virtual TC charges $300–$500 per file. They clock out at 5pm. They work for 20 other agents. Your Agent Care team is three licensed professionals running a 1,590-item checklist. They know the AI systems. They know Hawaii contracts. They work exclusively for our brokerage.
The Time Math
$3,000 per week in recovered income / $12,000 per month / $144,000 per year / Care fee at 60 deals: $72,000 per year / Net gain: $72,000+ per year — conservatively
The Protection
Fee is split at your commission ratio (at 85/15, you pay $1,020, company pays $180) / Fee never exceeds 15% of total commission on any deal / On smaller deals, you're automatically protected
The question isn't whether $1,200 is a lot. The question is whether you'd pay $1,200 to get back 10 hours of your week.
We Have Deals in Escrow Right Now
Active Escrows
Close them out at your current brokerage. No disruption to clients.
Active Listings
Cancel and re-list under the new brokerage. Simple paperwork.
Phased Transition
One team member transfers first while the other closes out remaining files. Clean handoff.
The transition takes a month or two depending on your pipeline. That's actually ideal — it means your AI stack is fully live and trained by the time all your new deals start flowing through Top Tier. No gap. No chaos. No client ever notices.
We'll map out a transition plan specific to your pipeline before anything moves. Every deal gets accounted for.
This Is a Lot of Technology. Do I Have to Use All of It?
No. Think of it as a toolbox. You're not going to use a hammer to eat soup.
You Pick What Works
Every agent is different. Some want the full stack. Some just want the briefings and voice-to-CRM. Both are fine. I'll make recommendations based on how you work, and you decide what to turn on.
The Tiers
Basic (no Mac Mini): Email watcher, briefings, voice-to-CRM, Instagram AI, filing, calendar integration, CMA tools. Full Stack (with Mac Mini): Everything above plus iMessage watcher, obligation tracker from texts, full-context drafting with text history.
Coaching
It might seem overwhelming right now, but it's not — because I'm coaching you through it. We start with the tools that save you the most time and add more as you get comfortable. By day 30, it'll feel like second nature.
The tools exist for you. You don't exist for the tools.
Be Honest. Who's Actually Using This?
I have 12 agents right now. I spent the last two years learning what works and what doesn't. The biggest lesson: these tools are built for high-volume producers, not brand new agents learning the basics.
Why I'm Sitting Here With You
You're doing 60 deals a year. You have the pipeline, the client base, and the workflow that makes every one of these tools immediately valuable. You're the ideal user — not someone learning the basics, but someone who needs to scale what they're already doing well.
Why Joining Early Is an Advantage
You're not joining a brokerage with 500 agents and a generic tech stack. You're joining early — which means you get my direct attention. Your feedback shapes the tools. Your preferences get built in.
And I Use Everything Daily
Every tool I showed you runs on my own production. 90 deals in 2024. I'm the power user. You'll be running the same system your broker runs.
I'm not at a career night recruiting new licensees. I'm sitting across from producers because that's who this was built for.
What If We Join and It Doesn't Work Out?
Just like when you sign a listing agreement — you're not going to hold a seller hostage if you're not doing a good job. Same thing here.
The Commitment
I'll ask for an agreement that shows we're both committed to making this work long-term. I'm investing in you — onboarding, AI setup, training, customization. I want us both to have the intention of building something together.
The Reality
If I'm not holding up my end of the deal, you shouldn't stay. Hold me to that. I'd rather earn your loyalty every month than lock you into something you're unhappy with.
Your Clients Are Yours
Your clients are your clients. Your relationships are your relationships. Your brand is your brand. That doesn't change no matter what.
I don't want agents who stay because they have to. I want agents who stay because they want to.
Let Me Show You Everything
8 Live Demos. No Slides. No Scripts. Real Systems Running Right Now.
01
Morning Briefing
Your entire day, planned before your feet hit the floor.
02
Weekly Client Report
What your clients see every week — live, branded, and beautiful.
03
Transaction Checklist
456 items on a single buyer file. Every one gets tracked.
04
Instagram AI
A lead got qualified at 2am while I was asleep.
05
CMA / Value Vault
Built this presentation in 15 minutes. Not 3 hours.
06
Command Portal
The prototype is live. This is where everything is heading.
07
AI Filing Bot
1,600+ documents filed automatically. Zero errors.
08
Open Floor
What do you want to see? Ask me anything.
Nothing is pre-recorded. Nothing is staged. These are real systems running on real transactions right now.
What I have today is the least amount of stuff I'm ever going to have for you.
Let's build something special together.
Justin Taparra
(808) 349-6499
justin@toptierhawaii.com
Raphael Taparra, Principal Broker
Top Tier Hawaii
homekeys.hawaii@toptierhawaii.com — Your email is already waiting.
The Bottom Line
Three numbers. One conclusion. Here's the ROI in plain English.
1
2
3
1
What It Costs
$3,600/year. That's your AI stack. Less than $10 per day. Less than a cup of coffee.
2
What It Earns
$90,000–$250,000/year in additional income from saved deals, captured leads, and time reinvested into production.
3
What It Replaces
$300,000+/year in staff, lead generation, and marketing costs you'd otherwise have to spend.
"Even at the most conservative estimate, your AI stack pays for itself 25x over. And it only gets better from here because your co-owner is actively building new tools alongside his own production."
"What I have today is the least amount of stuff I'm ever going to have for you." — And this is at 85/15. Once you hit 90/10, every number on this page goes up.
Need Something? I'll Build It.
The Pitch
Most brokerages give you a tech stack built by a vendor who's never sold a house. You submit a feature request and wait 6 months. Maybe it ships. Maybe it doesn't. Here's how it works at Top Tier Hawaii: you tell me what you need, and I build it. I'm not a broker who hired a tech company. I'm a broker who IS the tech company. And I'm also a producing agent, so I'm building tools that solve problems I actually have.
Examples (things that exist right now)
I needed my CRM to update automatically from text messages. Built. Running right now.
I wanted my AI to catch promises I made in conversations and remind me. Built. Running right now.
I needed documents to auto-file into the right transaction folders. Built. Over 1,600 files processed with zero errors.
I needed Instagram leads qualified overnight. Built. Running on my account right now.
The Reality
If you need a tool I don't have, tell me. I'll build it. I won't promise you a timeline because I'm also busy selling houses — that's my day job too. But I can tell you that I've been shipping new tools pretty much every week, sometimes every day when I have the bandwidth. What you see today is real and running. And the list only gets longer.
Why You Can't Replicate This Alone
You can subscribe to Claude yourself today. You'd have a chatbot. What you wouldn't have is a dozen+ integrated tools wired together into one system — email watcher feeding into CRM feeding into obligation tracker feeding into morning briefing feeding into task alerts. I've spent thousands of hours building this while also running my own production. Trying to replicate it on your own would take years. Years you should spend with clients.
Your AI Stack at a Glance
Every tool below the development line is live and running today. Everything in development is an active project — built and maintained in-house. No third-party plugins. No extra subscriptions. And the list gets longer every week.
Running 24/7
AUTOPILOT
AI Filing System: Every document and email auto-sorted into the right folder
Email Watcher: Reads all emails, updates CRM, flags urgent items
iMessage Watcher: Monitors all texts, logs conversations, catches promises
Instagram AI: Responds to every DM, qualifies leads 24/7
Auto Stage Transitions: CRM deal stages update themselves based on activity
Mission Engine: Async task execution against CRM, email, and calendar
Delivered Automatically
DAILY COMMAND
Morning Briefing (5am): Prioritized inbox, tasks, obligations, pipeline
Evening Briefing (5pm): Second sweep catches what slipped
Task Alerts: Text + email for due tasks
Urgent Alerts: Counter offers, deadlines, distress signals
Obligation Tracker: Every promise from texts/emails tracked and enforced
Self-Healing Audits: Systems check themselves every 12 hours and auto-repair
You Ask, It Does
ON DEMAND
Voice-to-CRM: Talk naturally to update everything
Full-Context Drafting: Emails written with your entire client history
CMA / Value Vault: Branded presentations in minutes
Showing Workflow: Routes, confirmations, follow-ups
Calendar Scheduling: Natural language, done
Meeting Reminders: Auto-confirm clients 24hr and 8hr before meetings
Actively Being Built
IN DEVELOPMENT
Command Terminal: Web portal with per-client chat rooms and full memory (prototype live)
Omi Wearable AI: Hands-free voice commands between showings
AI Client Presentations: Buyer guides, seller packages, weekly video updates
Post-Closing Follow-Up System: Automated touchpoints across 365 days
Everything above the line is live and running today. Everything below is in active development. Built and maintained in-house by your co-owner. No third-party plugins. No extra subscriptions. And the list gets longer every week.
AI Filing System
You Will Never Manually File a Document Again
How It Works
Every email attachment, every PDF, every signed contract, every disclosure gets automatically read by the AI. It identifies what type of document it is — pre-approval letter, inspection report, purchase contract, amendment. It identifies which client and transaction it belongs to. It renames the file correctly. It files it into the right folder. Around the clock. Without you touching anything.
1,600+
Files Processed
Zero errors to date
30+
Min Saved/Day
Every single day
What This Replaces
Downloading attachments from email one by one
Renaming files so you can find them later
Dragging documents into the right client folders
Searching through folders when you can't remember where something went
The panic when you can't find a document before a deadline
Other agents spend hours every week dragging files into folders. You spend zero. And when you need a document, it's exactly where it should be — named correctly, every single time.
Instagram AI
Every DM Gets Answered. Every Lead Gets Qualified. While You Sleep.
How It Works
An AI assistant sits on your Instagram and responds to every direct message within seconds. It answers common questions about listings, the market, and your services. It qualifies whether someone is a serious buyer or seller. It collects their name, email, and phone number. It can book a consultation directly on your calendar. All of this happens 24/7 — at midnight, at 3am, on holidays, while you're at a showing.
For Agents With Large Followings
If you have thousands of followers, you know the problem: DMs pile up, especially after a popular post or reel. By the time you get to them, some leads have already moved on. The AI responds in seconds, not hours. Studies show you're 100x more likely to connect with a lead if you respond within 5 minutes vs. 30 minutes. That speed-to-lead difference is the difference between a new client and a missed opportunity.
Brand Safety
The AI always identifies itself as an AI assistant on your team. It never pretends to be you. It qualifies the lead and hands them to you for the personal touch. You can review every conversation. If you don't like the tone, we adjust it until it matches your brand perfectly.
Responds in Seconds
Not hours. Never misses a DM.
Qualifies Overnight
Lead info collected while you sleep.
Zero Extra Hours
Your followers become clients without adding a minute to your day.
For agents who love social media, this is the tool that turns followers into clients without adding a single hour to your day.
Email Watcher
Your Inbox Works Itself Every 30 Minutes
How It Works
Every 30 minutes, the AI reads every new email in your inbox. It identifies what needs attention. It updates your CRM with relevant details — lender updates, title documents, client responses, showing confirmations. It flags anything urgent. It drafts response emails for your review. You check in and the work is already done.
What This Means in Practice
Lender sends a pre-approval update at 10am. By 10:30, your CRM is updated and a draft reply is waiting for your approval.
Title company sends closing docs at 2pm. By 2:30, they're logged and flagged for review.
A client emails asking about their inspection deadline. By the time you check, a draft response with the correct date is ready to approve and send.
Nothing Sends Without You
The AI drafts. You approve. Every response, every email, every update goes through you first. You're the pilot. It's the copilot.
Anything that touches a client — text, email, offer, price reduction, inspection credit, extension — goes through a human before it goes out. That's what the Agent Care team is for. AI is smart enough to do most of this on its own, but AI is not perfect. The human audit layer is what makes it bulletproof.
You can't replace humans. But humans who operate with AI at a high level will outperform humans who don't. That's the edge.
45+
Min Saved Daily
Inbox management, CRM updating, and email drafting
When you do check your inbox, half the work is already done. That's not a promise. That's how it works today.
The Human Audit Layer
The AI drafts. You approve. Every response, every email, every update goes through you first. You're the pilot. It's the copilot. Anything that touches a client — text, email, offer, price reduction, inspection credit, extension — goes through a human before it goes out. That's what the Agent Care team is for. AI is smart enough to do most of this on its own, but AI is not perfect. The human audit layer is what makes it bulletproof. You can't replace humans. But humans who operate with AI at a high level will outperform humans who don't. That's the edge.
iMessage Watcher
Every Text You Send and Receive Makes Your CRM Smarter
Note: Requires Mac Mini setup — a one-time $800–1,400 investment. Yours to keep forever.
How It Works
With the Mac Mini setup, the AI monitors your iMessage conversations. Every text you send and receive gets read, understood, and logged. Client says "we want to offer 850K"? Logged in your CRM. You text back "I'll send the comps tomorrow"? The obligation tracker picks that up and makes sure you follow through.
What This Eliminates
Manually typing call and text notes into your CRM after every conversation
Forgetting what you promised a client three days ago
Missing a critical detail buried in a text thread from last week
The feeling of "wait, what did I tell them?"
The Obligation Tracker Connection
This is where it gets powerful. The iMessage watcher doesn't just log conversations — it feeds the obligation tracker. Every promise, every commitment, every "I'll get back to you on that" gets caught and queued. You'll get reminded before it becomes a dropped ball.
This is the tool agents say changes their entire workflow. Not the flashiest. The most important.
Your texts
Become CRM entries automatically
Your promises
Become your task list automatically
30+ min/day
Saved on note-taking and CRM updates
"Your texts become your CRM entries. Your promises become your task list. Nothing slips."
Voice-to-CRM
Talk to Your AI Like You'd Talk to an Assistant
How It Works
Open your Telegram chat with Cortana and talk. Just talk. "Just got off the phone with John, he wants to see three houses in Ewa this weekend, budget is 800K." That's it. Cortana updates the CRM, creates a task to schedule showings, logs the notes, and moves the deal stage forward. No forms. No dropdown menus. No typing into tiny CRM fields on your phone while sitting in your car between showings.
20+
Min Saved/Day
Manual CRM data entry eliminated
Real Scenarios, Real Commands
"Showed the Lius three units, loved 302, want to write an offer. Budget 780K."
CRM updated. Offer task created. Stage moved. Done.
"Had a great call with the Castillos, they're ready to list in June. Price 650–700K."
CRM updated. Listing appointment task created. Notes logged.
"Cancel tomorrow's showing for the Parks, they need to reschedule to Friday."
Calendar updated. Client notified with your approval.
"What's the Togashis' offer deadline?"
Cortana looks it up and responds instantly.
Your AI Already Knows the Full Story
Every time you ask a normal AI to write an email, it asks 10 clarifying questions. What's the client's name? What stage are they in? What happened last? You end up spending more time explaining context than just writing it yourself. Cortana doesn't work that way.
What Cortana Knows
CRM: Full client profile, deal stage, tasks, notes, timeline
Gmail: Every email sent and received with this client
iMessage: Every text conversation (Mac Mini)
iCloud Documents: Contracts, disclosures, inspection reports, pre-approvals
Calendar: Past and upcoming showings, meetings, deadlines
Obligation Tracker: Promises still outstanding
The Result
You say: "Draft a follow-up to the Castillos about their appraisal."
Cortana already knows: their names, the property address, that the appraisal came in $15K low, that you discussed a price reduction over text last Tuesday, that their lender emailed an updated pre-approval yesterday, and that you promised to send comps supporting the original price.
The email it drafts references all of this. No clarifying questions. No copy-pasting. One sentence from you, one perfect email out.
This is what happens when your AI isn't a generic chatbot. It's wired into every tool you use, every conversation you've had, and every file in your transaction.
Your Daily Briefings
Know Your Entire Day Before Your Feet Hit the Floor
☀️ Morning Briefing — 5:00am
Every morning, an email lands in your inbox with everything you need to know:
Urgent items that need attention today
Tasks due today and this week
Obligations you owe — promises from texts and emails
Pipeline status across all active clients
New emails that came in overnight, prioritized by importance
Any deal stage changes or updates from the previous day
🌙 Evening Briefing — 5:00pm
At the end of the day, a second briefing arrives. This is your safety net.
What got done today — complete and confirmed
What slipped and needs attention tomorrow
New items that came in during a busy day of showings
Draft emails waiting for your approval
Updated pipeline status before the day closes
If anything fell through the cracks during a full day of showings, the evening briefing catches it before it becomes a problem tomorrow. Two briefings. Zero surprises.
"Your first morning briefing might feel strange. By day 5, you'll wonder how you ever started your day without it."
The Obligation Tracker
Every Promise You Make Gets Kept
The Problem
You're on the phone with a client. You say "I'll send those comps over tomorrow." You mean it. But then you have three showings, two emails from your lender, and a new lead comes in. By the time you get home, you've forgotten. The client waits. Then follows up. Now you look disorganized.
It happens to every agent. Not because they don't care — because they're running hard. The obligation tracker eliminates that gap entirely.
How It Works
The AI scans every email you send and every text message (Mac Mini). It identifies commitments — phrases like:
"I'll send that over tomorrow"
"Let me check on that and get back to you"
"I'll have the offer ready by Friday"
"I'll call the lender in the morning"
Why This Matters More Than Any Other Tool
Clients don't leave agents because of price. They leave because they feel forgotten. One missed follow-up, one broken promise, and trust erodes. The obligation tracker makes it impossible to forget. Every promise gets kept. Every client feels like your only client.
Each detected commitment becomes a tracked obligation. You get reminded before the deadline — not after. The morning briefing surfaces what's due. The evening briefing catches what slipped. Nothing falls through the cracks.
"This single tool probably saves more deals than any other. Not because it's flashy — because it catches the small things that cost you big."
Promise Made
Automatically detected from email or text
Obligation Created
Logged, tracked, and queued for follow-up
Reminder Sent
Before the deadline. Not after. Every time.
Showing Workflow
Your Entire Showing Day, Managed
What It Handles
01
Rank Properties
Prioritizes based on client preferences and fit
02
Optimize Route
Builds the most efficient driving route for the day
03
Confirm Clients
Sends confirmation texts 24 hours before (with your approval)
04
Log Showing Notes
Voice updates captured between showings, CRM updated instantly
05
Follow-Up
Automated feedback request 8 hours after each showing
06
Build Calendar Events
Property details and entry codes pre-loaded at the top
A Typical Showing Day
You have 5 showings in Ewa Beach. The AI ranks the properties, builds your route to minimize drive time, sends your clients a confirmation text the night before, and creates two calendar events — one for your schedule, one for the showing details with entry codes and notes at the top.
After the showings, it follows up with your clients for feedback automatically. You log notes with a 30-second voice message between stops. All you did was show up and sell.
Showings are where deals happen. Everything around them is logistics. Let the AI handle the logistics so you can focus on the client, the property, and the conversation.
Your Agent Care Team
This Is Not a Transaction Coordinator. This Is an Operations Team.
The Problem With Most TCs
Most agents hire a virtual transaction coordinator for $300–$500 per file. They clock out at 5pm. They work for 20 other agents. They follow a basic checklist. When something falls through the cracks, it's your problem. We've seen it firsthand — and we built something different.
What You Actually Get
Three licensed professionals who work exclusively for our brokerage. They know our AI systems. They know our processes. They're trained on Hawaii-specific contracts, disclosures, and timelines.
Sam Palombo
Director of Agent Success & Operations. On every file. Audits everything.
Dez Mello
Agent Success Manager. Full-time, remote from Arizona. Early morning availability means your files are being worked before you wake up.
Chloe Mello
Compliance & Agent Success Coordinator. SkySlope, document review, closing gifts, file compliance.
Included in the Care Fee
Writing and sending DocuSigns
Contract review and preparation
MLS input for listings
SkySlope compliance filing
Weekly client reports
Closing coordination
Recap emails after every in-person meeting
Available at Extra Cost
CMAs and market analysis
Showing assistance
Purchase contract writing
Weekly video updates (~$50/video)
The Checklist System
I personally built this checklist from start to finish. 48 hours of sitting down and mapping out every possible scenario — buyer escrow, seller escrow, new builds, pre-listing. Nearly 1,600 total checklist items across all four templates.
Buyer Escrow
456 total items (54 tasks + 402 subtasks)
Seller Escrow
502 total items (51 tasks + 451 subtasks) with HARPTA/FIRPTA checks
New Build Buyer
338 total items (50 tasks + 288 subtasks)
Pre-Listing
294 total items (44 tasks + 250 subtasks)
Contract-to-timeline automation
Closing date cascade
Subtask enforcement
Client visibility
Calendar integration
The Math
If you're making $300 an hour and this saves you 10 hours a week, that's $3,000 a week in recovered income. $12,000 a month. $144,000 a year. The care fee is $1,200 per closing. The math isn't close.
"You didn't get into real estate to send DocuSigns and chase disclosures. You got into it to sell homes and build relationships. Let us handle the rest."
What Your Clients See Every Week
Custom Client Reports That Make You Look Like a Premium Agent.
The Problem
Most transaction managers send a PDF printed from a spreadsheet. A timeline with dates and checkboxes. It's functional, but it's not impressive. It doesn't make your clients feel like they hired a top-tier agent.
What We Built
Every week — Friday for buyers, Saturday for sellers — your clients receive a custom report at a branded URL. Not a PDF attachment. A live, beautiful, mobile-friendly web page.
Transaction timeline with progress percentage
Week number and day count
Personalized greeting addressing clients by name
Summary of everything that happened this week
What's coming in the next 7 days
Where they stand on every open item
Branded with your team name and logo
Live Example: https://client-report.toptierhawaii.com/savella — Click this during the presentation to show it live. It's real. It's a current client's report.
The Personal Touch
I usually record a 2–3 minute video walking through the report and sharing my screen. It keeps me in front of my clients and adds that human element. If you don't have time, Sam or Dez can record the video for you at a small cost per video.
Branding
These reports are branded to HomeKeys Hawaii, brokered by Top Tier Hawaii. Your clients see YOUR brand. Custom URL. Custom design. It looks like you built it.
The Math
$3,000/week recovered / $12,000/month / $144,000/year. Care fee at 60 deals: $72,000/year. Net gain: $72,000+ — conservatively.
"When your clients forward this to their friends and family — and they will — it's your brand they're sharing."
What I'm Building Next
Everything I showed you so far is live and running today. Here's what's coming. I'm not going to promise dates because I'm also a producing agent — selling houses is my day job. But these are active projects I'm working on, and when each one is ready, every agent gets it.
1
Command Portal
A private web portal at command.toptierhawaii.com. Mission control for your entire business. Every client gets a dedicated chat room. Your AI has your complete memory loaded — preferences, playbooks, past conversations, transaction history. Real-time group chat between you, your ASM, and Cortana on any client. Master search across CRM, emails, texts, documents, calendar — everything in one place. The prototype is already deployed. You'll see it in the demo.
2
Email-to-Cortana
Email Cortana directly from your phone. She reads it, understands the full context, and responds. No app to download. No portal to log into. Just email. 'Hey Cortana, draft a follow-up to the Castillos about their appraisal' — and the response comes back with the right details already filled in.
3
Directive Mode
Right now, Cortana waits for you to ask. Directive Mode flips that. Cortana sees a deadline coming and drafts the email before you think about it. Notices a client hasn't been contacted in 2 weeks and flags it. Spots a price reduction on a listing your buyer liked and texts you. The AI stops being reactive and starts being proactive.
4
Cortana's Own Phone Number
Cortana gets her own iMessage identity. She can text clients directly for showing confirmations, document requests, and reminders — always identifying herself as your AI assistant, never pretending to be you. You get copied on everything.
5
Your Own AI Brain
Every agent gets their own AI that learns independently. Your Cortana learns YOUR writing style, YOUR preferences, YOUR client relationships. It's not a shared chatbot. It's YOUR assistant that gets smarter the longer you work together.
"What you have today is the least amount of stuff you're ever going to have."
Your Agent Care Team
This Is Not a Transaction Coordinator. This Is an Operations Team.
The Problem With Most TCs
Most agents hire a virtual transaction coordinator for $300–$500 per file. They clock out at 5pm. They work for 20 other agents. They follow a basic checklist. When something falls through the cracks, it's your problem. We've seen it firsthand — and we built something different.
What You Actually Get
Three licensed professionals who work exclusively for our brokerage. They know our AI systems. They know our processes. They're trained on Hawaii-specific contracts, disclosures, and timelines.
Sam Palombo
Director of Agent Success & Operations. On every file. Audits everything.
Dez Mello
Full-time, remote from Arizona. Early morning availability means your files are being worked before you wake up.
Chloe Mello
SkySlope compliance, document review, closing gifts, and file compliance from contract to close.
The Checklist System
I personally built this checklist from start to finish. 48 hours of sitting down and mapping out every possible scenario in a transaction. Every edge case, every preference, every "what if." I've run this process across 90 closings in a single year. Nearly 1,600 total checklist items across all four templates.
Key System Features
Contract-to-Timeline
Upload the purchase contract and the system builds the full timeline automatically
Closing Date Cascade
If the closing date changes, every downstream deadline adjusts automatically
Subtask Enforcement
Parent tasks cannot be marked complete until all subtasks are done
Client Visibility
Clients can see their progress in real time through a shared view
Included in the Care Fee
Writing and sending DocuSigns
Contract review and preparation
MLS input for listings
SkySlope compliance filing
Document organization and iCloud storage
Weekly client reports
Closing coordination and post-closing file management
Calendar events for every property-related appointment
Recap emails after every in-person meeting
The Math on the Care Fee
If you're making $300 an hour and this saves you 10 hours a week, that's $3,000 a week in recovered income. $12,000 a month. $144,000 a year. The care fee is $1,200 per closing.
"You didn't get into real estate to send DocuSigns and chase disclosures. You got into it to sell homes and build relationships. Let us handle the rest."
What Your Clients See Every Week
Custom Client Reports That Make You Look Like a Premium Agent
The Problem
Most transaction managers send a PDF printed from a spreadsheet. A timeline with dates and checkboxes. It's functional, but it's not impressive. It doesn't make your clients feel like they hired a top-tier agent.
What We Built
Every week — Friday for buyers, Saturday for sellers — your clients receive a custom report at a branded URL. Not a PDF attachment. A live, beautiful, mobile-friendly web page that includes:
Transaction timeline with progress percentage and week number
Personalized greeting addressing clients by name
Summary of everything that happened this week
What's coming in the next 7 days and every open item
Branded with your team name and logo — not ours
See It Live
Click this during the presentation. It's real. It's a current client's report:
client-report.toptierhawaii.com/savella
The Personal Touch
I usually record a 2–3 minute video walking through the report and sharing my screen. It keeps me in front of my clients and adds that human element. I highly encourage you to do the same. If you don't have time, Sam or Dez can record the video for you at a small cost per video.
Your Branding
These reports are branded to HomeKeys Hawaii, brokered by Top Tier Hawaii. Custom URL. Custom design. It looks like you built it. Because in every way that matters to your clients, you did.
"When your clients forward this to their friends and family — and they will — it's your brand they're sharing."
What I'm Building Next
Everything I showed you so far is live and running today. Here's what's coming. I'm not going to promise dates because I'm also a producing agent — selling houses is my day job. But these are active projects, and when each one is ready, every agent gets it.
Command Portal ★ Prototype Live
A private web portal at command.toptierhawaii.com. Mission control for your entire business. Every client gets a dedicated chat room. Your AI has your complete memory loaded — preferences, playbooks, past conversations, transaction history. Real-time group chat between you, your ASM, and Cortana on any client. Master search across CRM, emails, texts, documents, and calendar — everything in one place. The prototype is already deployed. It's not finished, but the foundation is live.
Email-to-Cortana
Email Cortana directly from your phone. She reads it, understands the full context, and responds. No app to download. No portal to log into. Just email. "Hey Cortana, draft a follow-up to the Castillos about their appraisal" — the response comes back with the right details already filled in. Your email inbox becomes a full AI interface.
Directive Mode — Proactive AI
Right now, Cortana waits for you to ask. Directive Mode flips that. Cortana sees a deadline coming and drafts the email before you think about it. Notices a client hasn't been contacted in 2 weeks and flags it. Spots a price reduction on a listing your buyer liked and texts you. The AI stops being reactive and starts being proactive — like a chief of staff who's always three steps ahead.
Cortana's Own Phone Number
Cortana gets her own iMessage identity. She can text clients directly for showing confirmations, document requests, and reminders — always identifying herself as your AI assistant, never pretending to be you. You get copied on everything. Clients get faster responses. You get fewer interruptions.
Your Own AI Brain
Every agent gets their own AI that learns independently. Your Cortana learns YOUR writing style, YOUR preferences, YOUR client relationships. It's not a shared chatbot. It's YOUR assistant that gets smarter the longer you work together. The more you use it, the less you have to explain.
"I built everything you saw today while also running my own production. What you have today is the least amount of stuff you're ever going to have."
What Other Brokerages Give You
Ask your current brokerage what AI tools they offer.
We'll wait.
Their Brokerage
A generic CRM login page with manual data entry
No AI, no automation, no filing system
No email or text monitoring
No briefings, no alerts, no obligation tracking
You do everything yourself — at 9pm, on weekends, in your car
Top Tier Hawaii
Integrated AI tools, built in-house by your co-owner
Documents file themselves — 1,600+ processed, zero errors
Emails and texts monitored 24/7, CRM always current
AI knows your entire client history before you ask
Voice commands to update everything between showings
Instagram leads qualified while you sleep
Your broker builds custom tools on request — and uses them daily
Everything I just showed you is live and running on my business today. No other brokerage in Hawaii has anything close to this. And I'm building more every week.
Everything I just showed you is live and running on my business today. No other brokerage in Hawaii has anything close to this. And I'm building more every week.
What This Costs You
Total transparency. Here's every cost, exactly how it works, and why the math is still overwhelmingly in your favor.
Required
Claude Code Subscription
Every agent runs Claude Code — the same professional AI platform I use to build everything. This is your direct subscription to Anthropic (the company behind the AI). $100/month for standard, $200/month for the mega plan recommended for high-volume agents. You pay Anthropic directly.
AI Development Fee
$99/month. This funds the entire AI ecosystem I've built and continue to build for you. The watchers, the filing bot, the briefings, the Instagram AI, the onboarding system, the obligation tracker, the client reports — all of it. Every new tool I build, every improvement I ship, every system I maintain. This is what keeps the innovation going. I originally said I wouldn't charge a monthly fee. But I've been spending significant time building, auditing, and perfecting these tools every week alongside my own production. This fee makes sure the tools keep getting better and I can keep building for you.
Mac Mini
$800–$1,400 one-time. Yours to keep forever. This is required for the full AI stack — it's what runs your iMessage watcher, filing bot, and background automations. Sam or I handle the setup.
Agent Care Fee
$1,200 per closing ($960 new construction). This is not a transaction coordinator. This is a full operations team — three licensed professionals running nearly 1,600 checklist items on every single file, from acceptance to post-closing. This fee is split between you and the company at your commission ratio. At 85/15, you pay $1,020 and the company pays $180. At 90/10, you pay $1,080 and the company pays $120. The care fee never exceeds 15% of total commission — so on smaller deals, you're protected. If this saves you 10 hours a week and you're making $300 an hour, that's $3,000 a week back in your pocket. $144,000 a year. The fee pays for itself many times over.
E&O Insurance
$100 per closed transaction. Capped at $1,000/year (10 transactions). After that, E&O is free for the rest of the year.
Total Monthly Cost
Claude Code: $100–200/month (paid to Anthropic) / AI Development Fee: $99/month (paid to Top Tier Hawaii) / Total: $199–299/month for your entire AI operation.
Under $10 Per Day. For an entire AI-powered back office.
No Basic Tier
There's no stripped-down version. If you're joining Top Tier Hawaii, you're getting the full stack. The full AI ecosystem, the full Agent Care team, the full onboarding. You can use Claude on its own as a chatbot anywhere — but the integrated system that watches your emails, files your documents, catches your promises, and learns how you work? That's what this fee covers. That's what makes us Top Tier.
Minimum production: 3 closings per rolling 12 months. Below that, referral status. You sell, we build. We both win.
How AI Costs Work
Your Two Subscriptions
You have two monthly costs for AI:
Claude Code subscription ($100–200/month): This is your direct AI engine. Paid to Anthropic. Think of it like the electricity that powers the system.
AI Development Fee ($99/month): This is the system itself. All the custom tools, integrations, automations, and ongoing development. Paid to Top Tier Hawaii.
Why Two?
Claude Code is the brain. My tools are the body. The brain can think on its own — you can ask it questions, have it write emails, whatever. But without the tools I built around it, it doesn't watch your inbox, file your documents, monitor your texts, qualify your Instagram leads, or send you briefings at 5am. The $99 is what connects the brain to your entire business.
What Happens If You Use More
Claude Code has generous usage limits on both tiers. For most agents, the $100/month plan is plenty. High-volume agents doing 30+ deals may want the $200/month plan for heavier usage. You'll know if you need to upgrade — it'll feel like hitting a speed bump. No surprises.
Under $10 a day for an AI-powered operation that replaces $300,000+ in staff costs. The math speaks for itself.
Two Brains. One System.
Sonnet and Opus — When to Use Each One
The AI you'll be using has two modes — think of them as two different brains. You don't need to choose between them. Your system uses both automatically depending on the task.
⚡ Sonnet — The Speedster
Fast, efficient, and handles 90% of your daily tasks.
CRM updates from voice messages
Drafting routine emails
Filing and organizing documents
Morning and evening briefings
Quick client lookups
Task creation and management
Instagram DM responses
Speed: Responds in seconds
Cost: Lower token usage per task
Think of it as: Your daily assistant who handles the routine work at lightning speed
🧠 Opus — The Genius
Slower, more thoughtful, and handles the complex stuff that requires deep reasoning.
Building CMA presentations with market analysis
Reviewing and summarizing contracts
Complex client strategy and coaching advice
Writing detailed listing descriptions
Analyzing deal terms and negotiation strategy
Solving unusual transaction problems
Auditing systems and finding issues
Speed: Takes a bit longer, but the quality is noticeably higher
Cost: Higher token usage per task (worth it for complex work)
Think of it as: Your senior advisor who takes time to think deeply before answering
How They Work Together
Your system is smart enough to use the right brain for the right job. Routine CRM update? Sonnet handles it instantly. Complex CMA with 5 comparable properties and adjustment calculations? Opus takes its time and gets it right. You don't have to think about which one to use — the system routes the task to the right model.
This is like having two employees: one who's incredibly fast at everyday tasks, and one who's a genius at the hard stuff. Except they're both available 24/7 and they cost you under $10 a day combined.
The Cost Difference
Sonnet vs. Opus Cost
Sonnet is roughly 10–15x cheaper per token than Opus
CRM Updates
100 CRM updates on Sonnet: ~$0.50
CMA Presentation
1 full CMA presentation on Opus: ~$2–5
Monthly Usage
A full month of mixed usage: well within your plan
Two brains. One system. The fast one handles your day. The smart one handles your deals. Both work for you around the clock.
E&O Insurance
Simple, Capped, and Completely Transparent
Top Tier Hawaii carries a blanket E&O policy covering all agents. No separate policy to shop for, no annual lump sum, no surprise invoices. You pay as you close — and once you've hit 10 deals, you're covered for free the rest of the year.
$100
Per Closed Deal
Simple, predictable, no surprises
$1,000
Annual Cap
After 10 transactions — free for the rest of the year
10 Deals
$1,000 total (capped)
30 Deals
Still $1,000
60 Deals
Still $1,000
"We reward volume. A 60-deal agent pays the same $1,000 as a 10-deal agent. The more you produce, the better the math gets — on every line."
Your Path to 90/10
A Clear, Fair, Transparent Ladder
1
2
3
4
5
6
1
25/75 — Zero Sales
2
60/40 — Under 2 years or under 6 sales
3
70/30 — 6+ sales AND 2+ years
4
80/20 — 10+ deals in last 12 months
5
85/15 — 20+ deals in last 12 months
6
90/10 — Your Next Step
How It Works
$16,000 per Tier
Each tier advancement = $16,000 in commission paid to the brokerage. Care fee doesn't count toward threshold.
Transfer Agents Enter at Earned Tier
John enters at 85/15 — based on 24+ sales in the last 12 months. Every agent's starting split is determined by their last 12 months of production. We'll work with your team lead to find the right starting point for each member.
Loyalty Reset
End of year, tier drops one level. 90/10 starts next year at 85/15. Rewards consistent, sustained production.
Build Your Brand. We'll Power It.
Your Brand Stays Yours
We don't ask you to bury your brand under ours. HomeKeys Hawaii is HomeKeys Hawaii. Your Instagram, your marketing, your identity — that's yours. Keep building it. All we ask is that the Top Tier Hawaii brand appears somewhere. It doesn't need to be the biggest thing on the page. We're the engine underneath. You're the face.
For agents who've spent years building a following and a recognizable brand, this matters. You won't lose what you've built. You'll add rocket fuel to it.
Our Logo. Our Meaning.
The Shape: A House
Because we are, first and foremost, real estate agents. That never changes.
The Two Sides: Two T's
Top Tier. Two letters that represent a standard we hold ourselves to every day.
The Center: The Omega Symbol
The last letter of the Greek alphabet. Meaning: infinite. Forever. We are the last realtor you will ever need for the rest of your life.
That's not a tagline. It's a philosophy. It's why we built the post-closing follow-up system. It's why the AI remembers every client forever. It's why your past clients hear from you 7 times in the year after closing without you lifting a finger. You're not a one-transaction agent. You're their realtor for life. The logo says it.
One More Thing
The same AI that built this presentation can build presentations for your clients — branded, personalized, and ready to impress before you walk in the door.
First-Time Buyer Guides
Imagine handing a first-time buyer a personalized guide before your first meeting. Imagine sellers getting a weekly video update without you lifting a finger. Some of this I can do right now with the CMA tools. The rest is being built.
Investor Packages
Numbers, projections, market data — formatted beautifully and built in minutes, not hours.
Seller Listing Presentations
CMAs, pricing strategy, and a polished presentation that closes the listing appointment before the competition walks in.
Weekly Client Update Reports
Custom branded reports every week, with optional video from you or your ASM. Clients who feel informed become clients who refer.
"By the way — this entire presentation was built by AI."
And I'm working on making it so you can do the same thing for your clients.
I've shown you the tools, the team, the numbers, and what your day looks like. But none of that is what matters most to me.
What matters most is energy. I'm looking for people who bring good energy. People who are hungry. People who want to be part of something that's being built, not just something they're joining. I want to be honest with you: I need you more than you need me. You're producing at an elite level. You've built an incredible brand. You have options. I know that.
But I also know that what I'm building here is special. And I think you feel it too, or you wouldn't be sitting here. This isn't about me recruiting you. This is about us building an amazing circle together — the best agents, the best technology, the best support, and the kind of energy that makes you excited to come to work.
"So let me show you everything live. And then let's talk about what this looks like for HomeKeys Hawaii."
Let's move to the demo.
Before We Go to the Demo...
If I were sitting where you are, here are the concerns I'd have. I'm going to answer them honestly — because if I can't answer them now, I don't deserve your trust.
Your Brokerage Is New. Why Should I Trust It?
You're right. Top Tier Hawaii is new. I'm not going to pretend it isn't. But here's what isn't new:
37 Years of Experience
My father, Raphael Taparra, ran the largest Century 21 in Hawaii with over 600 agents. He owned a title company and a mortgage company. He's been in this industry for 37 years. We're partnering on this together. This isn't some random person starting a brokerage out of a garage.
Proven Production
I closed 90 deals in 2024. I use every tool I'm showing you on my own production every single day. This isn't theoretical. It's tested on real transactions, real clients, real money.
The Taparra Name
My mom has over 300 five-star reviews as a loan officer. The Taparra name has been in Hawaii real estate for decades. Your referral partners will know exactly who's behind this.
"New company. Deep roots. And I have everything to prove — which means you're going to get the best version of me every single day."
What If Justin Gets Hit by a Bus?
The Systems Don't Need Me
The email watcher runs 24/7 whether I'm awake or not. The filing bot doesn't need me. The briefings go out automatically. The obligation tracker runs on its own. The systems are designed to operate without me sitting at my desk.
The Team Is Growing
Sam is being trained to build and audit systems alongside me. We're hiring additional support for the Agent Care team. My dad oversees the brokerage. The goal is redundancy at every level — not a one-man show.
The Plan
I'm a producing agent and a builder. As we grow, I'm shifting more toward building systems and leading the brokerage, while training others to maintain what's already running. But even today, if I disappeared for a week, your tools would keep running and your ASM team would keep working your files.
The question isn't whether the tools depend on me. They don't. The question is whether the innovation depends on me — and I'm building a team so it doesn't have to.
We're Already Doing 60 Deals. Why Rock the Boat?
You're killing it. I'm not going to sit here and tell you something is broken. Nothing is broken. But here's what I know:
The Time Question
You're doing 60 deals while manually filing documents, typing CRM notes, answering DMs at midnight, and chasing down your own follow-ups. What happens when you get 3–4 hours back every day? I don't know exactly how many more deals that turns into. But I know the answer isn't zero.
The Leakage Question
How many leads went cold last year because you didn't respond fast enough? How many past clients didn't refer you because they hadn't heard from you in 8 months? How many deals almost fell apart because a deadline got missed? You probably can't count them — because you don't know what you don't know. The AI catches those.
The Split Question
Even if the AI adds zero extra deals — which it won't — you're still going from 75/25 to 85/15. On 60 deals at $15,000 average commission, that's an extra $90,000 in your pocket. Before the AI adds a single thing.
You're not switching because something is wrong. You're switching because there's a ceiling you can't see yet — and these tools raise it.
What If the AI Makes a Mistake?
AI is not perfect. I'll say that again: AI is not perfect. That's exactly why we built a human audit layer.
AI Drafts
Human Reviews
Approved
Sent to Client
What AI Does NOT Do on Its Own
Send emails to clients
Send text messages to clients
Submit offers or counteroffers
Request inspection credits
Change listing prices
Sign documents
Make financial decisions
Anything that touches money, deadlines, or client communication goes through a human first. Every time. No exceptions.
What AI DOES Do on Its Own
File documents into the right folders
Update CRM records from conversations
Monitor emails and texts for obligations
Generate morning and evening briefings
Qualify Instagram leads
Track deal stages
You can't replace humans. But humans who operate with AI at a high level will outperform humans who operate without it. That's the edge.
The AI is your copilot. You're always the pilot.
$1,200 Per Closing Sounds Like a Lot
Let's do the math together.
What It Replaces
A virtual TC charges $300–$500 per file. They clock out at 5pm. They work for 20 other agents. Your Agent Care team is three licensed professionals running a 1,590-item checklist. They know the AI systems. They know Hawaii contracts. They work exclusively for our brokerage.
The Time Math
$3,000 per week in recovered income / $12,000 per month / $144,000 per year / Care fee at 60 deals: $72,000 per year / Net gain: $72,000+ per year — conservatively
The Protection
Fee is split at your commission ratio (at 85/15, you pay $1,020, company pays $180) / Fee never exceeds 15% of total commission on any deal / On smaller deals, you're automatically protected
The question isn't whether $1,200 is a lot. The question is whether you'd pay $1,200 to get back 10 hours of your week.
We Have Deals in Escrow Right Now
Active Escrows
Close them out at your current brokerage. No disruption to clients.
Active Listings
Cancel and re-list under the new brokerage. Simple paperwork.
Phased Transition
One team member transfers first while the other closes out remaining files. Clean handoff.
The transition takes a month or two depending on your pipeline. That's actually ideal — it means your AI stack is fully live and trained by the time all your new deals start flowing through Top Tier. No gap. No chaos. No client ever notices.
We'll map out a transition plan specific to your pipeline before anything moves. Every deal gets accounted for.
This Is a Lot of Technology. Do I Have to Use All of It?
No. Think of it as a toolbox. You're not going to use a hammer to eat soup.
You Pick What Works
Every agent is different. Some want the full stack. Some just want the briefings and voice-to-CRM. Both are fine. I'll make recommendations based on how you work, and you decide what to turn on.
One Tier, Full Stack
There's no basic version. If you're here, you're getting the full AI ecosystem — email watcher, iMessage watcher, filing bot, Instagram AI, briefings, obligation tracker, voice-to-CRM, client reports, everything. You can choose which tools to turn on, but they're all available to you from day one.
Coaching
It might seem overwhelming right now, but it's not — because I'm coaching you through it. We start with the tools that save you the most time and add more as you get comfortable. By day 30, it's second nature.
The tools exist for you. You don't exist for the tools. Use what helps. Ignore what doesn't. But everything is there when you're ready.
Be Honest. Who's Actually Using This?
I have 12 agents right now. I spent the last two years learning what works and what doesn't. The biggest lesson: these tools are built for high-volume producers, not brand new agents learning the basics.
Why I'm Sitting Here With You
You're doing 60 deals a year. You have the pipeline, the client base, and the workflow that makes every one of these tools immediately valuable. You're the ideal user — not someone learning the basics, but someone who needs to scale what they're already doing well.
Why Joining Early Is an Advantage
You're not joining a brokerage with 500 agents and a generic tech stack. You're joining early — which means you get my direct attention. Your feedback shapes the tools. Your preferences get built in.
And I Use Everything Daily
Every tool I showed you runs on my own production. 90 deals in 2024. I'm the power user. You'll be running the same system your broker runs.
I'm not at a career night recruiting new licensees. I'm sitting across from producers because that's who this was built for.
What If We Join and It Doesn't Work Out?
Just like when you sign a listing agreement — you're not going to hold a seller hostage if you're not doing a good job. Same thing here.
The Commitment
I'll ask for an agreement that shows we're both committed to making this work long-term. I'm investing in you — onboarding, AI setup, training, customization. I want us both to have the intention of building something together.
The Reality
If I'm not holding up my end of the deal, you shouldn't stay. Hold me to that. I'd rather earn your loyalty every month than lock you into something you're unhappy with.
Your Clients Are Yours
Your clients are your clients. Your relationships are your relationships. Your brand is your brand. That doesn't change no matter what.
I don't want agents who stay because they have to. I want agents who stay because they want to.
Those are the hard questions. I'd ask them too.
I'd rather answer them upfront than have you wonder about them on the drive home.
Now let me show you everything live.
Let Me Show You Everything
8 Live Demos. No Slides. No Scripts. Real Systems Running Right Now.
01
Morning Briefing
Your entire day, planned before your feet hit the floor.
02
Weekly Client Report
What your clients see every week — live, branded, and beautiful.
03
Transaction Checklist
456 items on a single buyer file. Every one gets tracked.
04
Instagram AI
A lead got qualified at 2am while I was asleep.
05
CMA / Value Vault
Built this presentation in 15 minutes. Not 3 hours.
06
Command Portal
The prototype is live. This is where everything is heading.
07
AI Filing Bot
1,600+ documents filed automatically. Zero errors.
08
Open Floor
What do you want to see? Ask me anything.
Nothing is pre-recorded. Nothing is staged. These are real systems running on real transactions right now.
What I have today is the least amount of stuff I'm ever going to have for you.
Let's build something special together.
Justin Taparra / (808) 349-6499 / justin@toptierhawaii.com
Raphael Taparra, Principal Broker / Top Tier Hawaii
homekeys.hawaii@toptierhawaii.com — "Your email is already waiting."
Before We Go to the Demo...
If I were sitting where you are, here are the concerns I'd have. I'm going to answer them honestly — because if I can't answer them now, I don't deserve your trust.
Your Brokerage Is New. Why Should I Trust It?
You're right. Top Tier Hawaii is new. I'm not going to pretend it isn't. But here's what isn't new:
37 Years of Experience
My father, Raphael Taparra, ran the largest Century 21 in Hawaii with over 600 agents. He owned a title company and a mortgage company. He's been in this industry for 37 years. We're partnering on this together. This isn't some random person starting a brokerage out of a garage.
Proven Production
I closed 90 deals in 2024. I use every tool I'm showing you on my own production every single day. This isn't theoretical. It's tested on real transactions, real clients, real money.
The Taparra Name
My mom has over 300 five-star reviews as a loan officer. The Taparra name has been in Hawaii real estate for decades. Your referral partners will know exactly who's behind this.
"New company. Deep roots. And I have everything to prove — which means you're going to get the best version of me every single day."
What If Justin Gets Hit by a Bus?
This is the right question to ask. Here's the answer:
The Systems Don't Need Me
The email watcher runs 24/7 whether I'm awake or not. The filing bot doesn't need me. The briefings go out automatically. The obligation tracker runs on its own. The systems are designed to operate without me sitting at my desk.
The Team Is Growing
Sam is being trained to build and audit systems alongside me. We're hiring additional support for the Agent Care team. My dad oversees the brokerage. The goal is redundancy at every level — not a one-man show.
The Plan
I'm a producing agent and a builder. As we grow, I'm shifting more toward building systems and leading the brokerage, while training others to maintain what's already running. But even today, if I disappeared for a week, your tools would keep running and your ASM team would keep working your files.
"The question isn't whether the tools depend on me. They don't. The question is whether the innovation depends on me — and I'm building a team so it doesn't have to."
We're Already Doing 60 Deals. Why Rock the Boat?
You're killing it. I'm not going to sit here and tell you something is broken. Nothing is broken. But here's what I know:
The Time Question
You're doing 60 deals while manually filing documents, typing CRM notes, answering DMs at midnight, and chasing down your own follow-ups. What happens when you get 3-4 hours back every day? I don't know exactly how many more deals that turns into. But I know the answer isn't zero.
The Leakage Question
How many leads went cold last year because you didn't respond fast enough? How many past clients didn't refer you because they hadn't heard from you in 8 months? How many deals almost fell apart because a deadline got missed? You probably can't count them — because you don't know what you don't know. The AI catches those.
The Split Question
Even if the AI adds zero extra deals — which it won't — you're still going from 75/25 to 85/15. On 60 deals at $15,000 average commission, that's an extra $90,000 in your pocket. Before the AI adds a single thing.
"You're not switching because something is wrong. You're switching because there's a ceiling you can't see yet — and these tools raise it."
What If the AI Makes a Mistake?
AI is not perfect. I'll say that again: AI is not perfect. That's exactly why we built a human audit layer.
What AI Does NOT Do on Its Own
Send emails to clients
Send text messages to clients
Submit offers or counteroffers
Request inspection credits
Change listing prices
Sign documents
Make financial decisions
Anything that touches money, deadlines, or client communication goes through a human first. Every time. No exceptions.
What AI DOES Do on Its Own
File documents into the right folders
Update CRM records from conversations
Monitor emails and texts for obligations
Generate morning and evening briefings
Qualify Instagram leads
Track deal stages
These are the safe, repetitive tasks that eat your time. The AI handles them so you don't have to. But the high-stakes stuff? That's always human-reviewed.
"The AI is your copilot. You're always the pilot."
$1,200 Per Closing Sounds Like a Lot
Let's do the math together.
What It Replaces
A virtual TC charges $300–$500 per file. They clock out at 5pm. They work for 20 other agents. They follow a basic checklist. When something slips, it's your problem. Your Agent Care team is three licensed professionals running a 1,590-item checklist across four templates. They know the AI systems. They know Hawaii contracts. They work exclusively for our brokerage.
The Time Math
If this saves you 10 hours a week and you're making $300 an hour:
$3,000 per week in recovered income
$12,000 per month
$144,000 per year
Care fee at 60 deals: $72,000 per year
Net gain: $72,000+ per year — conservatively
The Protection
Fee is split at your commission ratio (at 85/15, you pay $1,020, company pays $180)
Fee never exceeds 15% of total commission on any deal
On smaller deals, you're automatically protected
"The question isn't whether $1,200 is a lot. The question is whether you'd pay $1,200 to get back 10 hours of your week. Most agents would pay double."
We Have Deals in Escrow Right Now
We'll map out a transition plan specific to your pipeline before anything moves. Every deal gets accounted for.
Active Escrows
Close them out at your current brokerage. No disruption to clients.
Active Listings
Cancel and re-list under the new brokerage. Simple paperwork.
Phased Transition
One team member transfers first while the other closes out remaining files. Clean handoff.
The transition takes a month or two depending on your pipeline. That's actually ideal — it means your AI stack is fully live and trained by the time all your new deals start flowing through Top Tier. No gap. No chaos. No client ever notices.
"We're not asking you to drop everything tomorrow. We'll build a plan that protects every active deal and every client relationship."
This Is a Lot of Technology. Do I Have to Use All of It?
No. Think of it as a toolbox. You're not going to use a hammer to eat soup.
You Pick What Works for You
Every agent is different. Some want the full stack — email watcher, iMessage watcher, Instagram AI, filing bot, everything. Some just want the briefings and voice-to-CRM. Both are fine. I'll make recommendations based on how you work, and you decide what to turn on.
The Tiers
Basic (no Mac Mini): Email watcher, briefings, voice-to-CRM, Instagram AI, filing, calendar integration, CMA tools. Covers most agents. Full Stack (with Mac Mini): Everything above plus iMessage watcher, obligation tracker from texts, full-context drafting with text history. For agents who want maximum automation.
Coaching
It might seem overwhelming right now, but it's not — because I'm coaching you through it. We'll start with the tools that save you the most time and add more as you get comfortable. By day 30, it'll feel like second nature.
"The tools exist for you. You don't exist for the tools."
Be Honest. Who's Actually Using This?
I have 12 agents right now. I spent the last two years learning what works and what doesn't. The biggest lesson I learned is that these tools are built for high-volume producers — not brand new agents learning the basics.
Why I'm Sitting Here With You
Most of my current agents are newer to the business. They're great, but they don't have the volume to fully benefit from automation yet. You do. You're doing 60 deals a year. You have the pipeline, the client base, and the workflow that makes every one of these tools immediately valuable. You're the ideal user.
Why That's Actually a Good Thing
You're not joining a brokerage with 500 agents and a generic tech stack built by a vendor. You're joining early — which means you get my direct attention. Your feedback shapes the tools. Your preferences get built in. The agents who join now get the most customized experience.
And I Use Everything Daily
Every tool I showed you runs on my own production. 90 deals in 2024. This isn't something I built for other people and never tested. I'm the power user. You'll be running the same system your broker runs.
"I'm not at a career night recruiting new licensees. I'm sitting across from producers because that's who this was built for."
What If We Join and It Doesn't Work Out?
Just like when you sign a listing agreement — you're not going to hold a seller hostage if you're not doing a good job. Same thing here.
The Commitment
I'll ask for an agreement that shows we're both committed to making this work long-term. That's it. I'm investing in you — onboarding, AI setup, training, customization. I want us both to have the intention of building something together.
The Reality
If I'm not holding up my end of the deal, you shouldn't stay. Hold me to that. I'd rather earn your loyalty every month than lock you into something you're unhappy with.
Your Clients Are Yours
Your clients are your clients. Your relationships are your relationships. Your brand is your brand. That doesn't change no matter what.
"I don't want agents who stay because they have to. I want agents who stay because they want to."
Those are the hard questions. I'd ask them too.
I'd rather answer them upfront than have you wonder about them on the drive home.
Now let me show you everything live.